Eye tracking + AOI analysis: decoding the retail shelf.
What makes a shopper pick one product over another? Traditional data tells you what they chose — not where they looked first or why.
Join our webinar for a live simulated‑shelf experiment using HRT software’s AOI analysis:
👀 Do products at natural eye level attract more fixations?
📊 Are they more likely to be chosen?
🔍 We’ll measure fixation count, duration, time to first fixation, and visit sequence.
Register for 29 September
watch AOI analysis turn raw gaze into shelf decisions.
Time: 29 Sept 2026 · 16:00 (UTC+8) · live · 45 min